Now, analyse what your mind was at while looking at the incomplete circle - Was it trying to make the ends meet or join? I am sure, most of us would get the ends meet. This is what psychologists call 'Closure' and human brains are wired to attain closure.
Recently, I came across
individuals and bright ones for that matter who didn’t have very high opinion
of some of the very good and known brands to work for. The reason – “Apply, Apply but no Reply”. Many
organizations, I know of, have a very good hiring process for the chosen ones
or for individuals who swim across various stages of the selection process. The
candidates definitely have a feel-good experience and they talk highly about
it. However, not many organizations have a pleasant way of showing the red
signal.
Organizations world-wide spend a
great deal on ‘Employer Branding’ exercise in an attempt to lure the best
available in the talent market. Even with available metrics it is extremely difficult
for the organizations to justify the cost-benefit of these dollars. As many
would put it – “We have high online virality of our company updates” or “We are
the most talked about” or “We are the most searched for”. However, living with
these incomplete notions and defining employer branding only till that is
flawed. Each and every touch point matters while creating and leaving an
impression.
The big question to ask is “How
many of us have a feel good experience for the applicants throughout our hiring
process?” Closure is an important part of human nature. We all desire closure
and don’t want to have dangling situations. The dangling aspects act like a
baggage and constantly nag our mind. I am sure each one of us early in our
careers would have sent our resumes or emails asking on a probable
opening/vacancy at a particular organization. Our reactions to revert and
non-reverts would have been at the opposite ends of the ‘feel-good’ continuum;
sometimes leaving a bitter feeling and at other times feeling courteous towards
the organization.
A revert or a reply for closure
may seem pithy and we may not pay much attention but to the applicant it may
leave a pleasant impression and who knows your Talent Acquisition team may be
bombarded with referrals by the non-selected candidates. Your TAT may create
opportunities galore, creating a large pool of candidates.
A small action may reap huge
benefits. Just Think. So have you mandated a closure for each application
received by your TAT? If not, what are you waiting for?
Visit us at www.mayiconsult.com
Visit us at www.mayiconsult.com
